Obama Administration Launches WhiteHouse 2.0

The White House can now be reached on Facebook, MySpace, and Twitter. Looks like Obama can’t have enough of a good thing and wishes to carry forward the momentum of the heady days before election when he ruled the bandwidths.

Social networking being what it is, it will no doubt give the administration a huge audience and more importantly a personable and approachable image. At the time of writing this post, the White House Facebook page had more than 96,000 fans. The MySpace page has around 12, 000 friends. It had an uncluttered look and links to Obama’s and Biden’s MySpace pages. The White House Twitter page has close to 22,000 followers. I wonder if the numbers are an indication of the success and reach of these individual social networking sites.

The three White House pages are not necessarily sources of unique information; instead visitors get to see snippets from the official White House blog and links to the blog. All the same the pages are attracting comments from enthusiastic visitors.

There is a lot of information that the administration can send out – the wars in Iraq and Afghanistan, help tips on swine flu, recession-related news, and in between some cheerful news tidbits as well; like the president playing hoops with the University of Connecticut Huskies.