RVCA has a monopoly on the LA artist scene. It seems no matter which loft party you go to here, that some dude who looks like he hasn’t showered in three weeks but inexplicably makes three times what you do will be wearing some article of clothing by RVCA. They know who to give their clothes to, it seems, because as soon as Mark “The Cobrasnake” Hunter started wearing their shirts you saw them popping up all over the place on people that are obviously way, way cooler than you or I will ever be. The photographers, the skaters, the graphic street artists, the DJ’s, everybody. It’s called brand marketing, folks.
Needless to say they’re not wearing – say – Stüssy, or Hanes. RVCA makes quality clothes. Their t-shirts are as soft as a Californian surfer’s SoCal drawl when he tells you “the beeeers are over theeere next to the booong, braaaah”. Their jeans will instantly make you look like you get up at the crack of noon to work on your script. Simply put: this label, along with Band Of Outsiders, is what LA looks like right now. And come summer you won’t want to be hanging out to looking like a douchebag extra from Gossip Girl wearing all black in your blazer, will you? You’ll want to look like the coolest person in Silverlake, bro. Pass me that wax I’m gonna grind this curb.
RVCA is available with free shipping right now, too, so hop on that.
Comments
Eric
April 9th, 2009 - 11:08:31 AM
^ great orange couch in that picture above. not sure i'm gonna be buying into this RVCA hype tho. looks alright, but i'd rather wear Levis if i'm shopping in that price range.
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