The concept ain’t new: if you buy a pair of shoes, the company will in turn buy a pair for an underpriveleged kid. Especially now with “give to charity!” movement spearheaded by the likes of Bono.
But Element Skateboards takes this and runs – no – skates with it. If you buy a set of their Toms shoes, they’ll give a pair of shoes AND a skateboard to a kid in Isithumba, a city in South Africa designated as one of the most (if not THE most) dangerous cities in the world. So think about it: you get a pair of cruisers for the summer, and a kid gets a skateboard and a pair of shoes and the skills that will last a lifetime. Skateboarding breeds a bond that is hard to break, so check it out. Skateboarding is something that can save a life, no joke. It’s much better a kid picks up a deck than a gun.
The One For One program consists of one skateboard deck and five pairs of shoes (which are decently priced as not to break your budget).
Do you have any shoes that don’t look like nigger’s house shoes?
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Jesus, Bill.