The concept ain’t new: if you buy a pair of shoes, the company will in turn buy a pair for an underpriveleged kid. Especially now with “give to charity!” movement spearheaded by the likes of Bono.
But Element Skateboards takes this and runs – no – skates with it. If you buy a set of their Toms shoes, they’ll give a pair of shoes AND a skateboard to a kid in Isithumba, a city in South Africa designated as one of the most (if not THE most) dangerous cities in the world. So think about it: you get a pair of cruisers for the summer, and a kid gets a skateboard and a pair of shoes and the skills that will last a lifetime. Skateboarding breeds a bond that is hard to break, so check it out. Skateboarding is something that can save a life, no joke. It’s much better a kid picks up a deck than a gun.
The One For One program consists of one skateboard deck and five pairs of shoes (which are decently priced as not to break your budget).