Imaginary Foundation is a t-shirt line that has all the cool kids talking. I swear writing like this about fashion makes me sound like Mugato from Zoolander but that’s beside the point. These are some great graphic t-shirts at a very, very affordable price.
Perhaps not the thing to wear to a funeral (unless you want to put the ‘fun’ back into ‘funeral’); more the kind of weekender shirt while answering the door to get your Chinese food delivery AND the shirt you went to the bar in the night before. What’s not to love? There’s an endless selection and a women’s section too so you’ll be able to buy something for the missus, or even preemptively buy one for when you do have a misses. Don’t act like you’ve never thought of doing that before. We’ve all been there.
They also sell skate decks and anything else for your progressive urban “cool dood” image. Check out the line of hoodies. I’m not sure the “Cloud” hoodie could be worn by anyone without either a sailor hat or an enormous wizard beard, but regardless, this is a great find; a good company puttin’ out good products at great prices that hasn’t been co-opted by a whole lot of people yet. Expect good things from these guys.
Clicky-click click on over.