It would appear that sugar-water du jour of the last few years Vitamin Water is full of vicious, vicious lies as opposed to delicious, delicious vitamins.
The company (owned by Coca Cola) is being served with a class action lawsuit for deceptive health claims, as the 33 grams(!) of sugar in each bottle of the beverage is said to greatly outweigh the roughly 30% of your daily amount of vitamins in every bottle. The roughly 3 and a quarter bottles of the stuff you’d have to drink in order to get the 100% of your daily vitamins would mean you’d also have to ingest over 100g of sugar. I’m amazed no-one did the math previously, given the namesake of the drink.
Over the last 5 years the company amassed a ton of spokespeople, starting with 50 Cent (who earned a reported $400 million from the deal), then moving on to Kelly Clarkson and Lebron James. In fact, Alicia Keys (of all people!) signed a $50 million dollar endorsement deal with them.
It’s staggering to think that people didn’t just look at the back of the bottle and read how much sugar was in those things. Simple common sense, people.
(story via Reuters & photo via Take Me Away Photography)
Comments
Alexander Blaszczynski
June 19th, 2009 - 9:58:34 PM
Sigh... suing them for deceptive health claims will not work, a simple defense will brush aside the accusations, i'm only in year 10 and i can see that. They have not claimed anything out of context, yes it has alot of sugar but it never say's on the advertisements or on the bottle or in the product information that it does not have large quantities of sugar. Also, people should be using common sense, no bottled drink is going to be good for you, unless it is just bottled water. The entire case is/was a pathetic attempt to get some cash out of a big company. Well that is my opinion anyway.
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