PETA, the popular animal rights group who have recently been criticized for creating sexually explicit ads in hopes of raising awareness about animal rights, may have pushed the envelope too far this time. NBC decided not to air PETA’s Super Bowl commercials, in which they depicted female models as lovers to “sexually charged vegetables.” Some critics believe PETA had planned this all along in order to build momentum as a controversial story around the biggest sporting event of the year.
Since Janet Jackson’s infamous wardrobe malfunction in 2004, networks have been skeptical in broadcasting any material deemed inappropriate. This might be why NBC decided to pull on PETA’s sexually explicit Super Bowl commercial.
In the past, banned Super Bowl ads have received almost as much attention as those featured, due to YouTube and the Internet. Only time will tell if PETA’s strategy can get them the publicity they wanted.