The Walt Disney Company is clearly a media company with lots of brands, characters, movies, recording artists with labels, theme parks with characters who sing and lots of music in their repertoire.
It should be no surprise that The Walt Disney Company would be interested in pushing out some of that content into the Karaoke world.
By doing so they let their loyal fans get involved in the brands they have created, relate to them and get to feel like they are performing with or as the characters or actors.
This also lets the brands grow as more and more people hear the content performed and want to perform it themselves, likely driving up revenue from the Karaoke content sales.
There’s also a chance of course that people who watch these Karaoke performances that haven’t yet seen the movie or experienced the music themselves.
For content from Disney that is also performed as a musical, like the popular High School series, the brands lend themselves even more to the performance of the songs form the musical in Karaoke settings.
Disney has seen the light over the years by creating musical oriented brands that get their products out there in all formats. But the genius of creating content like this for the younger generation drives demand like no other. Bands like the Jonas Brothers, musicals like the High School series, movies like Camp Rock, female “brands” like Hannah Montana, all go to drive the opportunity to expand them into Karaoke offerings that gain huge market interest because the kids they are targeted at want to feel like they are part of each of these crazes.
The whole Karaoke product line then becomes a major component of the revenue of the brand created by the series.
Disney gets into all aspects of the Karaoke craze by offering their own branded series of players and devices used for performing Karaoke. As no surprise, there are those who want to buy into the whole Disney experience, brand and reputation for quality and consistency.
There is of course also a reseller market for Disney Karaoke products. At some point, others want to buy Disney karaoke equipment or content and they naturally go looking for the used marketplace.
It is sure that Disney has gotten the whole Karaoke market figured out and will continue to drive new content creating brands that use this medium to create the communities around their stars, characters, musicals, actors, singers and any other type of content that revolves around singing and music.
In order to push out a more generic interest in Karaoke, Disney has created a game around Karaoke known as “Sing It”, where the players get to create their own characters or caricatures of the performers. There is a cartoon aspect to the characters that allows the kids to get creative & bond even deeper with the “story” In order to make it even more usable, releasing these games on popular platforms for gaming like the Nintendo Wii and Sony Playstation 2 consoles.